Are you trying to grow your home care business so that you can help more of your clients age in place, while building a profitable business….. Yet it feels like you're running in circles and not getting anywhere?
This is the reality for many who run home care agencies. They're in this never-ending battle to try to compete with the bigger agencies to get more clients in an industry where competition is fierce. It's like trying to shout the loudest in a crowded room, but your voice just blends in with the noise. It can feel overwhelming, frustrating, and scary at the same time.
Maybe you did some advertising…or paid for internet leads….or posted flyers at some places around town….or did some networking…maybe you even stopped at some elderly facilities and dropped off flyers thinking this is what was going to get you new clients, but the results were slim….
TO ABSOLUTELY NOTHING!
You started this business to create a better life for you and your family, but your dream seems like it’s not happening as quickly as you would like. That’s how it felt for me at first in my own home care agency! The frustration of being the new kid on the block and feeling like you can’t compete with all the more experienced agencies.
Then, there's the struggle of finding and keeping good caregivers. You’re trying all the things you know to build your bench of caregivers. Maybe you finally find someone great to help provide care, but then, holding on to them is another battle. It's like building a tower with blocks, only to have them constantly knocked down.
This uncertainty can make you feel uneasy because you always want to give the best care to those who need it, but it's hard when you can't keep the right people. And then sometimes you end up losing the one or few clients you do have….
It’s like this never-ending cycle of …up..down..up down….with your case load and revenue, never seeming to get to the next level in your business.
Talking about making money, it's like you’re walking a tightrope. You're trying your best to keep everything balanced – the money coming in and going out – but it feels like you could fall off at any moment or more money is going out than coming in.
And….It's stressful, feeling like you're always one step away from trouble.
Maybe you’re even trying to get your company off the ground while still trying to earn money from your other job…just to stay afloat? This balancing act feels like it’s getting you nowhere.
The reality is that in our industry, the key to success is being able to find and convert leads into clients while simultaneously being able to find and keep more caregivers.
Those are the 2 primary drivers in this industry….and if you don’t get good at those 2 things, it makes it difficult to grow your business. There’s just no way around this.
In a moment, I’m going to share with you some details on how we can show you methods that have completely changed the game for businesses just like yours, turning those endless challenges into real opportunities for your growth.
To this point, all the methods you’ve been attempting to try in your efforts to find clients…and/or caregivers….just isn’t working. If it was…you would be further along….right?
And it’s not your fault? It’s not because you aren’t capable….It’s not because your market is too competitive…..It’s because you are missing something VERY important.
It’s the KNOWLEDGE…THE “KNOW HOW”….THE “HOW TO”….
The problem is most people don’t know what they don’t know..ME INCLUDED.
And I promise you the reason you’ve not grown your business IS NOT because you can’t afford to run ads or pay for TV or Radio spots…. I promise.
….As someone who has tried all of these things in my own home care agency…THAT DOESN’T WORK. And it’s expensive… Sure..it may get you a few here and there….but when you look at what you paid….versus the number of clients you got from it…IT JUST DOESN’T ADD UP.
The greatest way to grow your agency is to nurture industry referral sources….
BUT YOU HAVE TO DO IT THE RIGHT WAY.
The basic dropping by at elder care facilities with goodies.. or business cards…or brochures….or pens….it’s not going to cut it in today’s competitive home care space.
The key is to have the right strategies…and knowing how to be effective in your efforts to build relationships with these referral sources. This is what leads to referrals….
And this “know how” is is what separates the smaller agencies …from the bigger ones.
It’s simply knowledge…..
That’s why people pay tens of thousands of dollars to join a franchise system….and then they even pay a % of their revenue off of the top with every client that they generate. It’s because the franchisors give them “knowledge”. They give them some sort of a system….
And you want to know the crazy part?
They pay all that money to their franchise system and many of these same franchisees still come to me to learn the strategies and systems for getting more clients and finding more caregivers.
Imagine if you could tap into the knowledge and wisdom of these bigger companies..without having to invest tens of thousands of $$’s
Stick with me as we explore solutions that have revolutionized home care businesses just like yours.
Transforming Your Home Care Business:
A Comprehensive Approach
Welcome to a new era in running a home care business.
The solution I’m about to share with you isn’t just a band-aid; it’s a complete transformation kit for your home care agency.
Here's how:
"Revolutionizing Client Acquisition: Revitalizing Your Approach to Gaining Clients WITH A PROVEN SALES SYSTEM"
Using our Sales System, we show you how to shift the focus from widespread marketing to a targeted, relationship-based strategy. It's not about casting a wide net with digital ads or social media blasts. We zero in on building and nurturing connections with key industry referral sources—those gatekeepers who can open doors to a steady stream of clients.
Our method involves honed sales tactics tailored for the home care sector. We guide you on how to initiate conversations, present your services, and, most importantly, establish trust and credibility with these crucial partners. By leveraging the power of personal relationships and professional networks, we teach you how to make your agency the go-to choice for referrals.
Expect to dive deep into the art of communication, learning how to listen and respond to the needs and concerns of referral sources. We'll equip you with the skills to articulate the unique benefits of your services in a way that resonates with those who are in a position to recommend your agency.
This approach is about being strategic and intentional in your interactions. It's about quality, not quantity, ensuring that every conversation you have has the potential to significantly impact your client base."
Here's What Others Are Saying About Implementing The System Taught In This Training Site
Mastering Caregiver Recruitment and Retention: We understand the backbone of your business is your caregiving staff. Our program offers innovative strategies for not just finding but retaining top-quality caregivers. Learn how to create a workplace culture that attracts the best, and how to keep them motivated and committed. We focus on practical, real-world solutions like effective communication, career growth opportunities, and recognition programs.
HERE'S WHAT WE COVER
You’re able to close Gap #1 by making a few simple tweaks to optimize what you may already be doing to generate caregiver leads without having to spend any additional $$’s…truly maximizing your Return on Investment in Ad spend…This is done systematically by going through your entire early phase recruiting process to make the strategic changes necessary to get to your end result.
Not only that .. But in this section you will also discover unique ways to generate additional real applicants. Finding out some of the best ways to drive applicants in a cost effective way.
Just small improvements in this area will pay HUGE dividends in your ability to get more caregivers on your team.
Implementing this Recruiting System will help you with...
You'll have a clear understanding of your KPIs and “benchmarks” and you know where your gaps are (if any) and how to optimize each area of your recruiting system to create QUICKER/BETTER results
You'll have more clarity around what caregivers really want and know how to use that for better results. You’ve established the right balance between pay and benefits to attract and retain more of their caregivers
You'll have a multi-layered approach to driving applicants to fill the top of your lead funnel, you have a solid sales and marketing process to convert a MUCH HIGHER % of these applicants to new hires by using simple ethical tricks
You will get the right people on your internal team including understanding what profile is more suited for both your scheduler and recruiter… This helps you both with getting more applicants to become employees...and also with retaining your best caregivers.
You'll have a super efficient recruiting process and you are are using the right tools to automate and improve both your speed and effectiveness in recruiting
You'll know what traits and qualities make a good caregiver and what to look for in picking the right ones
In addition, you will establish the right long term structure and systems to keep your good caregivers retained for longer with easy to manage programs in place
As a type 2 owner, you'll have a consistent supply of good caregivers, you even have a bench, you are able to start their cases quickly….Overtime is at at low (or almost non existent) for you ……profitability high
You will be scaling your business much more quickly...with a lot less stress…
You will even be spending more time with family and sleeping better at night.
Achieving Financial Stability: Dive into our tailored financial management tutorials designed specifically for home care agencies. We'll guide you through balancing your books, optimizing expenses, and growing revenue. It’s all about making your business financially sound and profitable without the constant stress
Sustainable Growth and Expansion: Our methods are tested and proven, with a track record of turning home care agencies into thriving businesses. You'll gain insights on not just surviving, but flourishing in this competitive industry.
So here are just some of the things you will get access to:
1. Client Acquisition Mastery:
2. Caregiver Retention Strategies:
3. Advanced Management Tools:
4. Profit Mastery Program:
5. Team Building Excellence:
A SPECIAL OPPORTUNITY FOR YOU
If you were you to go to my website www.homecarebreakthrough.com you will see that I’ve got multiple trainings on there to help with things like getting more clients, finding and keeping caregivers, sales management, etc and those are just some of the ones I share with the public.
As part of this special offer, you will get access to all of the trainings you see on there, as well as any other training I’ve ever done to include my live events recorded, my group coaching programs, my one off trainings, webinars, and so much more.
There is literally over $30,000 worth of content that you’ll have exclusive access to when you take advantage of this special offer.
And for a limited time, you can get access to all of these trainings for just $125 per month. With NO Contracts (opt out any time) Plus..we have 100% money back guarantee (see below)
OUR NO RISK MONEY BACK GUARANTEE FOR YOU
Frequently Asked Questions
1. What is included in the membership?
Answer: The membership includes access to exclusive content, resources, and tools tailored specifically for home care business owners, such as live webinars, a library of training videos, downloadable resources, monthly expert Q&A sessions. It also includes every training that you see on my web site or exclusive trainings or live events that I do not sell publicly.
2. How does the membership help me grow my home care business?
Answer: Our membership is designed to provide comprehensive support through expert guidance, practical strategies for recruiting and retention, marketing and sales techniques, operational efficiencies, financial management, and access to a community of like-minded business owners. This holistic approach aims to accelerate your business growth and improve your operational success.
3. Can I cancel my membership anytime?
Answer: Yes, you can cancel your membership at any time. We believe in the value of our content and community, so there are no long-term contracts. If you decide the membership isn't right for you, simply cancel before your next billing cycle.
4. Is there a trial period available?
Answer: Currently, we do not offer a trial period, but we have a 30-day satisfaction guarantee. If you're not fully satisfied within the first 30 days of your membership, we'll provide you with a full refund, no questions asked.
5. How often is new content added to the site?
Answer: New content is added weekly. We ensure our members have access to the most current and relevant information to stay ahead in the rapidly evolving home care industry.
6. Will I have direct access to experts or mentors?
Answer: Yes, our membership includes access to our weekly mindset coaching sessions. This is for all of our clients and you can attend these sessions and ask specific questions to grow your mindset. If you want to have more support, you can upgrade to our membership site access, plus have access to our weekly Q&A sessions with me or other home care experts. If you have interest in upgrading your membership, you can message us at [email protected]
7. Is the membership suitable for new home care agency owners?
Answer: Absolutely. Our resources cater to both new and experienced home care agency owners. This particular offer that you are opting into was designed specifically for newer home care agencies or agencies who have not been able to grow their agency and are needing the “know how” to get to the next level. This program is priced accordingly. We cover foundational topics as well as advanced strategies for scaling and growth.
8. What makes your membership different from other educational resources?
Answer: Our membership stands out due to its focus on the home care industry. More importantly, our strategies and systems have been battle tested. I built my agency from nothing to over 150 caregivers, but I also share these same strategies with other home care owner who are doing $10M…to $20M plus per year. Why would you want to learn from people who only had a business but were not able to scale their agency? Learn the strategies, systems, and tactics of the most successful agencies. Why? Because they work!
9. Can I interact with other members?
Answer: Yes, our membership includes access to a private forum where you can interact with other members, share experiences, ask for advice, and build professional relationships.
10. Do you offer any personalized support?
Answer: While our membership includes many resources for self-guided learning, we also offer opportunities for personalized support through our expert Q&A sessions, community forums, and potential for one-on-one coaching.
11. How do I access the membership content?
Answer: Once you sign up, you'll receive login details via email. You can access all membership content by logging in to our secure website from any device, anytime. Please save your link, user name, and password.
12. Are there any additional costs after I join?
Answer: Your monthly membership fee covers full access to all content and features described. Occasionally, we may offer special workshops or materials for an additional fee, but participation in these is entirely optional.
13. Can I request topics for future content?
Answer: Yes, we highly value member feedback and encourage you to suggest topics for new content. While we cannot guarantee every request will be fulfilled, we strive to tailor our content to our members' needs.
14. Is the content downloadable?
Answer: Certain resources, such as guides, worksheets, and checklists, are downloadable. Video content is accessible streaming on our site only to ensure you have the latest information and so that our intellectual capital is not pirated.
15. What if I have questions not covered in the Q&A?
Answer: We're here to help. If you have any questions not addressed here, please reach out to our support team via email at [email protected], and we'll typically respond within 24 business hours.
WORDS OF WISDOM FOR NEWER AGENCIES
I’m about to share something that is absolutely true. I know because I was a newer agency and struggling at some point. But I kept on learning and when you hear these words, you will likely feel them to be true. Your fear based mind may try to convince you otherwise, but your hear and soul will know what I’m about to say is true.
Starting and growing your own home care business is a big deal, but it's not the easiest gig in the world. Being a business owner in general is not for the faint of heart, but it’s one of the greatest and most rewarding journeys you can ever embark on. It requires a lot of faith and trust and hard work. When it comes to running a home care business, there are so many things that can go wrong. It's easy to waste time, money, and energy on stuff that just doesn't work. I should know because I wasted plenty. Most of you have likely heard of Tony Robbins, a famous coach, personal development guru and cereal entrepreneur. He once said something really smart: "Success leaves clues." This means that if you want to succeed, one of the best things you can do is learn from people who've already done what you're trying to do.
Why Try to Figure It Out Alone? Making mistakes can cost a lot. It's not just about the money you might lose, but also the time, emotional drain, and effort you put into things that often end up leading nowhere. This happens a lot!
Marketing efforts that fall way short. Recruiting efforts that turn into nothing. Mismanaging finances. Hiring the wrong people.
It’s all part of the game, and it’s wise to learn from your mistakes. But why do you feel the need to make so many mistakes? Doesn’t it make much more sense to take an ethical, and intelligent shortcut?
Your Shortcut to Success: Tapping into our training site “THE VAULT” is like hitting the "easy" button for your business. It gives you a shortcut to all the best tips and tricks from people who've already been in your shoes. Instead of trying to do everything on your own, you can compress decades of lessons, intelligence, knowledge, and systems and learn from their successes (and mistakes) to make things easier for yourself.
Running a business is hard work. It needs lots of dedication and you've got to keep pushing forward, even when things get tough. But when you learn from others, everything gets much simpler. It's like having a guidebook for a journey that many find tricky to navigate alone.
So Much Value for a Small Price: Usually, getting help like this costs a ton, into the thousands. Hiring coaches or consultants, or buying into a franchise, can make your wallet a lot lighter without any promise that you'll get what you need in return. Access to our membership site is different. For just $125 a month, you get all the knowledge, guidance, and community you could wish for.
When you think about it, spending a small amount each month to avoid big mistakes and to speed up your success is a really smart move. It's much cheaper than going at it alone and facing those big, expensive problems head-on.
A Wise Choice for Your Future: By joining us, you're not just saving money—you're also giving yourself a fast pass to success while making your life MUUUUCCCHHHH easier. You'll learn what to do (and what not to do), saving you so much time and effort. Plus, you'll be part of a community that's all about helping each other succeed.
This is the opportunity of a lifetime. You get to tap into the same information that home care owners have paid multiple thousands of $$’s to access….and I’m not exaggerating.
You have an opportunity to put proven systems in place to grow and scale your agency. It’s your choice….are you ready to build your dream and do it the easy way?
If you are ready to make your move, then click the link above of below to gain access to our training site “THE VAULT”. But I would suggest you hurry before I change my mind and either raise my pricing or take this opportunity off the table so it doesn’t upset my clients that have invested thousands in this same content.
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